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Nov 25
Turning Smartphones into Shops for Rural Women
#SankalpChangemakers features Ajaita Shah of Frontier Markets, 2018 Sankalp Award winner By Punita Maheshwari India’s rural market has humbled some of the world’s biggest companies. With over 800 million people, it’s a landscape where “distribution” matters as much as “demand.” Scattered villages, weak logistics, and diverse local needs make it hard for conventional e-commerce to […]