Wecyclers gives households a chance to capture value from their waste while providing a reliable supply of materials to the local recycling industry. Wecyclers works in partnership with the Lagos Waste Management Authority (LAWMA) and collects recyclable waste, including plastic bottles, plastic bags, and aluminum cans, at the household level using low-cost bicycle-powered collection vehicles called “wecycles.” The wecycles are designed and manufactured locally and are operated by youth from local communities. The wecycle operators cover specific neighborhood collection routes to collect material from households. Once the wecycles collect material from their routes they return to Wecyclers’ central processing hub. At the hub, Wecyclers aggregates materials from across collection routes to further process and then sell into secondary markets at premium pricing.
At collection, operators weigh each household’s materials. The weight of material that each household recycles is entered into our SMS points platform to automatically generate a personalized SMS. As households accumulate points over time, they can redeem their points for specific rewards depending on their level of participation and the volume and quality of recyclables given. These rewards include basic household items, mobile phone minutes and sponsored prizes making the benefits of recycling tangible.