Aaji Care-at-Home Services is a social enterprise that aims to redefine non-medical personal Care services offered at home to families with patient, seniors, kids and differently abled persons. In today’s market, most of these care needs are fulfilled by untrained and ill-equipped resources and usually there is a huge gap between family’s expectations and what they receive from existing service providers. Currently, Aaji Care offers three basic services for senior citizens, patient and child care but plans to specialize for needs like dementia, Alzheimer’s patients or differently abled persons.
The enterprise has created a win-win model for both clients and employees where families get professional, trustworthy and uninterrupted services and at the same time giving financial freedom to employees. With government recognition to this course, they plan to indirectly impact more than 20 lakh people working as caregivers in this industry reaching out to 10,000+ families directly over the next five years.