Frontier Markets is a sales and service distribution company for clean energy products, aiming to replace kerosene by providing reliable lighting in rural India. It specifically targets consumers who have limited access to electricity, clean water and education. The target households earn between INR 2000 – INR 3500 (US$ 43 – US$ 76) per month.
It has partnered with farmer cooperatives and women’s groups to spread awareness about the products. Currently, Frontier Markets operates in rural and semi-urban Rajasthan and Andhra Pradesh. On average, the BoP households save $100/year in energy costs.
Frontier Markets will aim to enlarge their team by over 600 men and women in 5 years, and to create 7,500 franchises to sell their clean energy and other socially relevant products through their brand name, “Saral Jeevan.” A single retail hub covers 300,000 people, and Frontier Markets has expanded to five areas thus far. Frontier Markets targets a reach of 50 million BoP customers, dealers, suppliers and staff across four states within the next 5 years.
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